Youtube Marketing Services
A YouTube marketing company offers a full range of services, including strategy, video SEO, content optimization, and paid promotions for better results.
PPC Company – A leading YouTube marketing company that provides outsourced services to businesses. Grab top-quality YouTube marketing services to enhance your online visibility and attract more viewers.
YouTube Marketing Agency in India
YouTube is a massive social network, and with YouTube advertising services, your business can use YouTube to build brand awareness, attract leads, and generate sales.
As a full-service YouTube advertising agency, PPC Company can provide everything your business needs to advertise on YouTube, from building your campaigns to creating your ads.
YouTube Marketing Services India
We, an India based YouTube marketing company provides custom YouTube video advertising and management services to B2B partners and direct niche customers to improve their ROI.
We are a Google Partner and youtube advertising agency and have an in-house team of Youtube Ads specialists in India. We bring more views, subscribers, generate hundreds of leads and also promote e-commerce website with Google ads and YouTube Ads.
What is YouTube Advertising?
YouTube advertising means advertising on YouTube, the online video-sharing platform, promoting video content, or in relevant search terms in Youtube Search. As Google owns Youtube, YouTube advertising is possible only through Google Ads.
YouTube Advertising offers marketers access to billions of users and the ability to target them based on numerous pieces of lifestyle and interest criteria. This ensures your ads are efficient in driving qualified traffic and conversions to your site.
In Youtube advertising, companies can utilize its many video ad formats or use it in part with display campaigns.
Youtube itself has over two billion monthly logged-in users, with 500 hours of video content uploaded every minute to the platform. Each visitor, on average, spends 11 minutes and 24 seconds on Youtube every day, and every visit to Youtube on average leads to 6.5 pageviews.
Google has made creating and managing advertising campaigns on YouTube easy and cost-effective for marketing teams and businesses of all sizes.
Benefits of YouTube Ads
1. Large Audience Reach
There are more than 245 million active YouTube users in the US. This enormous user base presents a significant opportunity for businesses to reach their target audience. The platform is particularly popular among younger demographics, with 81% of 15–25-year-olds in the US using YouTube.
Additionally, YouTube’s algorithm is designed to show ads to users who are most likely to engage with them, increasing the chance of success for advertisers.
YouTube’s large audience is also highly engaged, with users spending an average of 40 minutes per session on the platform, providing businesses with a captive audience for their ads.
2. A Range of Targeting Options
There are a variety of targeting options available for YouTube advertising, including: Demographic, Interest-Based, Geographic Targeting, Device Targeting, Remarketing, Placement, Custom Affinity Audiences, Customer Match.
As a business owner we know you want your ads to generate results. When you trust us to create your ad campaigns, we ensure that all of your ads do just that. We continuously A/B test your ad campaigns and make changes often that rely on data to see which types of advertisements and what demographic provide the best results. We also monitor your ads in real-time to see how they are performing and if they need to be optimized. In turn, your ads will always perform the best they can and achieve the best results.
3. Cost Effective
YouTube advertising rates are cost-effective because advertisers only pay for the views or clicks their ads on YouTube receive. Advertisers can set budgets and bids based on their specific goals and can choose from a variety of ad formats, including:
- Skippable
- Non-Skippable Ads
- Bumper Ads
- Display Ads
4. Variety of Ad Formats
YouTube advertising rates are cost-effective because advertisers only pay for the views or clicks their ads on YouTube receive. Advertisers can set budgets and bids based on their specific goals and can choose from a variety of ad formats, including:
Display Ads
YouTube Advertising display ads are found off to the right of videos in the “Up Next” and “Recommended Videos” sections. These ads are often relevant to the video being viewed or are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.
Overlay Ads
Overlay ads are semi-transparent ads that appear in the bottom center 20% of the video. The ads usually appear a few seconds into the video or at a designated point within the video. As with all other types of ads in YouTube, these ads are often relevant to the video being viewed or are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.
Skippable Video Ads
YouTube skippable ads are ads that play before or during a picked video on YouTube. Usually, these ads play for a few seconds before a notification comes up that counts down from five and ends with a “Skip Ads” button. From there, the user can click to view the video. As with all other types of ads on YouTube, these ads are often relevant to the video being viewed, or they are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.
Non-Skippable Video Ads
YouTube non-skippable ads are ads that play before or during a picked video on YouTube. With these ads, viewers have to sit through the entirety of the ad at either the beginning of the video or during the video. The viewer will then be taken to their video once the ad ends.
As with all other types of ads on YouTube, these ads are often relevant to the video being viewed, or they are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.
Like skippable video ads, non-skippable ads play in the YouTube video player and are about 15 or 20 seconds in length, depending on regional standards. They work for both desktop and mobile devices.
Bumper Ads
Bumper ads are short, maximum six-second videos that viewers cannot skip. YouTube’s bumper ads offer advertisers a unique way to show ads to video watchers and increase brand awareness quickly.
Sponsored Cards
Sponsored YouTube Cards are an advertisement feature that are displayed as product cards related to the video that is being viewed. Sponsored cards, also referred to as cards, are small advertisements that can pop-up on a YouTube video while the video plays. These ads don’t appear randomly. Instead, they display at relevant moments in a video, like when unboxing a product.
Discovery Ads
YouTube discovery ads (or TrueView video discovery ads) are YouTube ads that appear as a thumbnail, title, and description along with other videos on YouTube.
Discovery ads appear in highly-visible locations on the YouTube platform and encourage users to click and discover more about your brand.
Our YouTube Advertising Services
Nurture Your Brand with Our Highly-Demanded YouTube Advertising Services · Video SEO Audit · Video Optimization · Youtube Advertising etc.
Focused Audience Research
Our YouTube advertising experts become an extension of your team, learning everything there is to know about your customers and prospects. They then layer on customized audience targeting within YouTube utilizing a variety of technologies to ensure your ads are reaching qualified customers and prospects while they view videos on YouTube.
Cross-channel Campaign Strategy and Execution
We incorporate YouTube Advertising into your larger digital marketing strategy by keeping seamless and consistent experiences across your YouTube ads and marketing channels. We ensure your brand voice and messaging remain constant as users click from ads to videos, ads to landing or product pages, and ads to your website. This will help to not only increase overall engagement as users encounter your ads on YouTube but will also help to increase conversions overall, leading to a better overall brand experience.
Goal-orientated Metrics and Reporting
As a Google Analytics Certified Agency and Partner, we take our reporting seriously. Data is our single source of truth and we use both Google Analytics and Google Data Studio integrations to give you the full scope of how your YouTube Advertising efforts fit into the bigger picture of your digital marketing strategy. Our team will provide you with comprehensive, real-time reporting on your YouTube efforts, providing reporting that tells the story of how your video advertising is performing and make recommendations on how to proceed through roadblocks and opportunities.
Why use YouTube advertising services?
As you investigate YouTube advertising services, you may wonder why you should invest in them. Here are three reasons to invest in YouTube advertising services.
1. YouTube has an active user base
Whenever you invest in advertising services, you want to know that you can reach people. You want to reach people who actively engage and use the platform. With YouTube, you will reach an active audience that is using the platform regularly.
The average mobile viewing session on YouTube is about 40 minutes. When people are on this platform, they remain on it for a long time. This creates a window of opportunity for your business to reach these leads.
People go on YouTube every day for different reasons:
- To watch entertaining content: People go on YouTube to watch exciting content that interests them. It could be clips from their favorite TV show or a YouTube star they follow.
- To learn how to do something: Many people rely on how-to videos to help them learn how to do things. People turn to YouTube to give them a visual perspective on how to make and create.
- To buy products and services: People often make an impulsive decision to buy a product after watching a video. Whether it’s a product review or a company creating a promotional video, YouTube drives people to make purchases.
- To travel: People will watch YouTube videos to learn about different areas and destinations. It helps people who are looking to visit new places.
If you advertise on YouTube, you’re creating an opportunity for your business to engage with these leads. You can reach your audience through videos they watch the most and get them to check out your business.
2. YouTube videos are popular
Videos rose dramatically as the most popular form of content. In fact, people are 10 times more likely to interact with a video than a block of text.
Since YouTube videos are popular, you’re more likely to reach and engage your audience. Considering the average number of videos watched per day on their platform is 5 billion, you have great opportunities to reach and engage your audience.
3. Videos are shareable
When you invest in YouTube advertising services, you’re investing in an easily shareable medium. Over 5 billion videos get shared on YouTube’s platform. Videos are easy to share, and users enjoy showing content to their friends and family. With videos being easily shareable, it makes it easier for your business to reach more people.
YouTube Advertising Agency
When it comes to results, we speak your language. At PPC Company, we offer dedicated Youtube advertising services to take your brand presence to the next level. PPC Company offers a unique and stunning YouTube Marketing Service and stands out from the crowd. Deliver unique and visually stunning high-quality experience for viewers. So why settle for a bland and forgettable social media presence when you could stand out from the crowd with the power of YouTube? Let us help you harness the full potential of this incredible platform and take your business to new heights!
We are YouTube Advertising specialists. established in 2013. PPC Company are recognized as a leading global YouTube Advertising Agency.