Automotive Pay Per Click (PPC) Agency
We are an expert automotive paid search agency ready to rev up your business. Our automotive PPC advertising services will maximize your ROI. At PPC Company, we employ custom automotive PPC remarketing and create ads to generate qualified dealerships, measurable results to get the best ROI from automotive PPC marketing efforts.
Use the power of PPC for automotive industry to showcase your inventory, highlight your unique offerings, and connect with potential buyers at the right moment in their purchasing journey.
Best PPC Agency for Automotive Services
Our automotive PPC agency specializes in creating customized campaigns tailored to your dealership’s objectives, ensuring maximum visibility, engagement, and conversions.
Take your dealership, accessories business, or auto shop to the next level with targeted PPC marketing.
Automotive PPC Marketing Agency in India
One of the best automotive PPC agency in India can help dealerships sell more cars online by driving targeted traffic to their websites, generating leads through contact forms or calls, and nurturing prospects through remarketing campaigns. By optimizing ad targeting and messaging, dealerships can increase online sales and grow their automotive business.
Improve conversion rate, generate more phone calls and leads, and position your brand at the top of the search engine results with an award-winning Automotive PPC agency as your partner.
What Is Automotive PPC Advertising?
PPC advertising is a form of direct-to-consumer advertising. The advertiser pays a fee to the platform that’s hosting the ad (like the search engine Bing, for example) each time a user clicks on one of its PPC ads that leads to its website or app — hopefully, to complete a transaction.
In automotive PPC, a dealership’s marketing team develops an ad campaign designed to reach a target audience, creates a budget and bidding strategy, provides or creates a destination landing page, and then builds the PPC ad, which might feature text, images, video, or all three elements. With automotive PPC advertising, you only pay when a user clicks on your ad, making it a cost-effective approach. It offers a highly targeted way to reach potential customers who are actively searching for vehicles, automotive services, or related information.
Automotive PPC (Pay-Per-Click) advertising is a digital marketing strategy that involves placing targeted advertisements for your car dealership or car parts store across search engines and other online platforms. It allows you to bid on specific keywords related to the automotive industry and have your ads displayed prominently in search engine results and relevant websites.
Here’s Why Should You Partner with a Automotive PPC company?
Pay-per-click (PPC) marketing promotes your automotive dealership through digital advertisements highlighting your services. Today, paid to advertise is 1.5 times more likely to result in conversions than organic search. With dealership PPC, you will sell more cars using ROI driven digital marketing strategies to help you grow by triple digits! Need more convincing? Take a closer look at what dealer PPC ads can do to your ads:
Target The Right Audience
Automotive ads receive a 2.14% average CTR, above the average 1.91% over all the other industries. With a customized automotive PPC campaign, you can choose the place and time of your ads based on target keywords, location, website, device and more. At PPC Company, automotive PPC agency experts will help you capture the right customer every time. We conduct responsive search ads to offer:
- Effective call-outs
- Price extensions
- Structured snippets font
Increases Lead Conversion Rate
PPC ads are one of the top three generators of on-page conversions. However, lead generation from prospective automobile customers by using dealer PPC marketing services and clicking your ads is not as easy as it may seem, especially if your automobile service is competing against other auto services ads. At PPC Company, our team of PPC experts develop a cost-effective automotive PPC strategy and outbid your competitors on search terms to increase profits for your automobile services.
High Return on Investment
Automotive PPC marketing offers a higher return on investment than other forms of marketing since you can limit the expenditure by click; you’re in control of your ad spend. However, to keep your ad spend in control, you need to develop a budget for your dealer PPC; you need to understand the price-per-click of the targeted keywords. PPC Company, an expert automotive PPC management agency, offers result-oriented PPC services tailored to increase the presence of your automotive service website towards prospects who are looking for your best practices. In addition, we make PPC for car dealerships a seamless conversion experience for customers!
Quick Setup & Speedy Results
Auto dealership PPC marketing makes it easy to set up the automotive paid search and launch your campaign. Whether you’re looking to increase brand awareness, user engagement, generate more leads, increase sales, or complete conversion rates, an expert automotive PPC agency like ours can help you surpass all your targets. PPC makes it easy to find what works before spending even more money. At PPC Company, our team of PPC experts take actionable feedback and create high-quality PPC for used car dealers ads offering quick results and reliable returns.
From Start to Finish: Automotive PPC Agency Services That Grow Your Business
Automotive PPC Marketing Campaigns
A proper foundation is the key to successful automotive paid search. At PPC Company, our attention to detail and industry expertise helps us create a comprehensive campaign structure for digital advertising. Our campaign plans incorporate all aspects of automotive paid search, from keyword groups to A/B testing and so much more. We have crafted successful PPC marketing campaigns for many automotive businesses like dealerships and aftermarket parts suppliers, and we are here to help streamline and scale your business.
Automotive PPC Keyword Strategy
Leave the keywords to us! Our PPC company specializes in pay-per-click ads that put your products and services in front of sales-qualified leads who are already interested and ready to purchase. We use detailed keyword research and group optimization strategies to make sure your auto business appears on the first page for your target audience. Optimization of single keyword ad groups (SKAGs) allows us to target both high-traffic and niche search terms connected to custom landing pages with the same keywords. Our smart keyword strategy achieves exciting results by creating recognition for potential clients while funneling them through the sales cycle. Keyword optimization also increases your Google quality score, lowering the cost per click and ultimately saving you time and money.
Automotive PPC Ad Copy
We take care of the hard work behind the scenes, giving you simple marketing solutions that make a real impact. Automotive paid search marketing is especially important because of the limited character count for PPC ads. We have creative copywriters ready to craft concise, compelling content that captures attention and generates interest. Relevant keywords are incorporated into every step of ad creation, so potential customers will be able to find your auto business on search engines. Our automotive PPC advertising services include ad copy for Google Ads, social PPC ads, display ads, LinkedIn ads and more, with keywords included in headlines, hashtags, and meta descriptions, too.
Automotive PPC A/B Testing
Remarketing and retargeting campaigns are essential to successful automotive paid search. At PPC Company, we believe in consistent improvement and ongoing optimization, which benefits your business and ours too! Rather than the “set it and forget it” campaign management style used by many agencies, we regularly check campaigns to further optimize the strategy. Thanks to our in-depth research and A/B testing backed by keyword and data analysis, we make sure your automotive Google ads perform at their best. Our work involves so much more than just web traffic and clicks – we focus our targeted ads on qualified sales leads who are ready to buy. Let’s grow conversions through targeted Google, Facebook, and LinkedIn ads for your auto business.
Automotive PPC Landing Page Design
Ad copy is one piece of the puzzle, but you also need a great landing page to yield optimal results with automotive PPC advertising. Think of it this way: once people see your business in their search results and click on your ad, they want to go right to the source for more information or the opportunity to buy. You can have an intriguing ad with short, snappy copy, but if it just takes users to your homepage, they will be back at square one. You don’t want to waste your time or theirs with an incomplete landing page that causes would-be buyers to lose interest. As an automotive PPC company seeking big results, we ensure your ads take users to an optimized landing page where they can learn more and ultimately make a purchase. Our pay-per-click solutions include landing page design and dynamic text replacement to ensure the ad and landing page copy complement each other. We make the most of UX and UI best practices to ensure an excellent customer experience, backed by trust badges and customer reviews that boost your brand.
Increase Qualified Leads To Your Automotive Website With Our Automotive PPC Agency Services
Developing an effective PPC advertising strategy is key if you want your ad dollars to result in new patients.
Here’s how you can go about developing an effective PPC advertising strategy for your practice.
Establish Goals
The first step in creating effective PPC advertising strategy is to determine your goals.
Why are you advertising in the first place?
Are you interested in getting more new patients? Or do you want to raise awareness for a new clinic that you just opened?
Sounds simple, but so many practices forget to do this before they start advertising and usually fail because of it.
Regardless of the goals you have for your practice advertising, make sure that they are SMART: Specific, Measurable, Agreed-upon, Realistic and Trackable.
Once you have determined your goals, you can move on to…
Choose Search or Social
This decision comes down to the goals you have for the practice.
You can start with both (and we’re sure some practices do this), however, you might find it easier to start by pick a search engine or a popular social network that you feel can help you achieve your goals.
For example, if you’re instantly looking for new patient appointments, targeting patients searching on Google, is your best place to start.
If you’re looking to grow your patient audience and engage with patients more frequently after they visit, social advertising probably is your best place to start.
Either way, start small, test and experiment often.
Determine an Offer
There needs to be a reason for a patient to interact with your ad.
This doesn’t mean that you need to offer a coupon or discount, but you do need to have something that the patient wants.
Most often you will have the solution to their health or medical condition, which is more than enough to offer. The majority of your ad creative regardless of the medium should focus on selling the experience and results you can provide – not necessarily price.
Always remember that there is competition in your area and patients can be swayed by enticing offers from healthcare providers
Oh and if you’re using social media ads to market your practice, your offer will likely be a piece of content or information that patients would enjoy.
Develop Creative
Armed with an offer, you can now develop the ad campaign creative – the copy (and in some cases imagery) that will drive patient action.
For search engines campaigns, your PPC ads are limited to text and links. Prior to writing your PPC ads and determining your ad extensions, you should do some keyword searches to check out the competition.
For social media campaigns, your PPC ads contain both text and images or video. This gives you a lot more flexibility and power over how you convey your value to patients.
Regardless of the platform, it’s important to have multiple versions of your ads running at the same time. While you don’t have to test huge variations, you should always be trying to find a better converting advertisement.
Plus if you’re experimenting with a new demographic or set of keywords, getting data back on multiple different ads can help you make decisions on future campaign tweaks.
You should also be rotating ads at least every month in conjunction with changing offers, unless you’ve found something that consistently works.
Implement Tracking
Search engine and social media advertising platforms provide practices with in-depth tracking capabilities. These capabilities allow your measure and track how your ads are performing on their network.
That’s simply the start.
In order to best track a PPC advertising campaign, you will also need to have analytics on your website, so you can identify which advertisements are generating the most new patient appoints. You’ll also want to leverage call tracking, because not all patients book appointments online.
Many still call.
Calls bring up another grey area – tracking online ads to offline appointments. While many online tools exist to track the various movements of patients, the front office staff will need to bear some responsibility as well for tracking.
Updating patient forms to include your new forms of advertising on the “how did you hear about us?” section and ensuring that the patient is asked at least once to verify, will greatly help in making sure you know what’s working best.
At the very least, you’ll know exactly what’s not working.
Working With An Automotive Paid Search Agency
PPC Company specializes in optimizing Google Ads for car dealerships and is a Google Partner.
We have designed a program designed to take your dealership’s Google Ads to the next level, while also focusing on low-funnel and high-quality traffic that converts.
- PPC Company starts by helping dealers own the top of the page for quality searches with Dynamic Search Ads that link to the dealer’s relevant VDPs. This shows buyers exactly what they’re looking for.
- Next, we utilize branded display ads to retarget your previous shoppers. These ads show across the 2+ billion websites that are a part of the Google Display Network (i.e. Weather.com, CNN). This keeps your dealership top-of-mind as shoppers consider their options.
- Additionally, this traffic is also useful for retargeting campaigns on other platforms. For example, first-party data can retarget previous shoppers with specific vehicle ads on other channels like Facebook and Instagram.