PPC Audit Services: Expert Insights & Data-Driven Results

What Is a PPC Audit?

A PPC audit evaluates the effectiveness of your paid advertising strategy. PPC, or pay-per-click, advertisements are a staple in the modern world of digital marketing. Using the results of the audit, businesses will be able to determine optimization opportunities, allowing them to get an even better return on investment. Periodic audits are important to ensuring the continued success of a PPC ad campaign. Paid search is rapidly changing, so it’s important for your business to stay on top of its PPC strategy.

A PPC audit is the process of reviewing your PPC campaigns to assess their performance and alignment with your business goals. It evaluates key areas like conversion tracking, audience segmentation, and remarketing effectiveness to ensure your ad spend delivers the expected performance.

It is also known as a Pay-Per-Click Audit or SEM Audit, a PPC audit is like taking your car in for a checkup. Just as a mechanic looks under the hood to ensure everything is running smoothly, we examine everything from who’s seeing your ads to how well they’re converting into sales, making sure every advertising dollar counts.

Improve Your Campaigns Through a PPC Audit

If your current PPC campaigns could use a boost, it’s time to consult the PPC Auditing professionals at PPC Company. Our team works on every aspect of PPC Audit. We work on expanded texts for every Ad that is created. We also do optimization of your Ad campaign to target mobile traffic. So, after a PPC audit, your reach gets further expanded. That is how messages reach intended the audience in very little time.

Pay Per Click Audits to Meet Your Needs and Business Goals

Whether your PPC campaigns are set up on Google AdWords or Bing Ads, we can help you constantly monitor them and point out the areas of improvements to lower your costs and improve rate of conversion. Our PPC audit services include fresh keyword research, campaign restructuring, ad copy writing, budget reallocation, extensions evaluation and conversion tracking. When you are doing an audit of your PPC campaign, it is possible for businesses of all sizes to know where they stand against other PPC marketers in similar spend brackets. Then advertisers get to know exactly what went wrong in their PPC accounts and what all is needed to be done to improve an account’s performance. Expected results are attained when recommended changes are made. It is only after necessary corrections that good results are achieved by clients. Our Pay Per Click audit specialists thoroughly analyze your account in terms of Negative Keywords, Click Through Rate, Impression Share, Quality Score, Ad Text, Long Tail Keywords, Landing Pages, etc., to make sure that the campaigns are configured optimally to deliver maximum ROI. Our PPC audit specialists further prepare in-depth reports, highlighting the opportunities, deficiencies and areas of improvement.

Our Approach to PPC Audits

As with all our auditing services, PPC Company takes a highly thorough, entirely customizable approach to PPC audits. Depending on the needs and wants of your business, our approach to PPC audit services will vary—personally, we believe that this is the only effective way to go about a PPC audit. For this process to be successful, we need to keep your business and its goals in mind.

PPC Company will perform a custom audit, tailored exactly to your business’s goals. After we finish the PPC account review, we’ll be able to provide you with actionable recommendations. These recommendations can then be prioritized to boost performance.

As a key part of the PPC auditing experience, PPC Company will take a close look at KPIs and use that analysis to offer recommendations to improve performance. Using the information we’ve gathered through our detailed KPI analysis, we’ll determine exactly which factors are in need of adjustments.

Your Trusted Partners for Unmatched PPC Audits

With PPC Company, you get more than just an audit, we bring you a roadmap for better PPC performance and long-term growth.

• Proven Expertise Across Industries: PPC Company brings years of experience in PPC auditing, trusted by clients across various industries in the USA. Our proven track record is reflected in glowing reviews from satisfied customers who have seen significant improvements.

• Eliminating Wasteful Ad Spend: If a client is running ads for products that aren’t converting, we shift that focus to better-performing products in the business funnel.

• Tapping New Growth Opportunities – PPC audit services also help you uncover hidden opportunities like helping clients discover new alternative strategies that are more effective in terms of ROAS. 

• Building Stronger Campaign Foundation: PPC Company PPC specialists have helped resolve fundamental issues that hold their campaigns back. Common problems include inaccurate conversion tracking or poorly organized campaign structures. We set up correct tracking systems and restructured campaigns to deliver a better ROI.

Benefits of PPC Audit Service

• Identifies areas where money is wasted in ads
• Helps target the right audience more effectively
• Improves ad copy to increase engagement
• Fixes incorrect conversion tracking for better results
• Reallocates budget to high-performing channels
• Increases return on investment (ROI)
• Provides a clear plan for better campaign performance

PPC Audit Services - Optimise your PPC Performance

A PPC audit service can be a perfect solution if you want to improve the overall performance and effectiveness of your PPC ads.

PPC campaigns involve money and if you're not in touch with how every campaign, ad group, keyword, etc. is performing, you very well could throw your money down the gutter! PPC can drive great results in a short span of time, catapulting your brand to where you want to be. PPC audit means taking a deep dive into your PPC account to detect such areas that require improvement and optimization. We understand that PPC is a complex channel and the challenges it brings can be peculiar and complicated for a layman to bust. This is where we come to the front. Our PPC experts at PPC Company will examine your campaign from a microscopic view to ensure your efforts are driving maximum results. Our pay-per-click audit report will contain an invaluable insights on how to optimize the campaign to improve quality of clicks and increase conversions across different channels. The ultimate goal of this audit is to get the most out of your budget and boost conversions, thus maximizing ROI.

Our PPC experts at PPC Company will examine your campaign from a microscopic view to ensure your efforts are driving maximum results. We are a PPC Auditing service provider. Every project and client that we work with is our priority. Tell us about your project goals, budget, and timeline and we’ll plan our strategies around it. We will help you gain a wider online reach and our experts are available to you as per your needs.

Maximize Your Advertising ROI

An effective pay-per-click (PPC) audit pinpoints what's working, reveals missed opportunities, and sets the course for more impactful campaigns. Let’s make every click count.

Our Process

At PPC Company, we have an incredibly thorough auditing process, allowing us to see the full picture of your PPC campaign. We tailor our PPC audits to your business, with a general process flow as you will see below.

Our PPC Auditing Process

1. Onboard
2. Audit
3. Review

Onboard

We’ll begin the onboarding stage of your PPC audit with a kickoff call. Through this call, we are able to have an in-depth Q&A with you, helping us to learn more important details about your business. No two businesses are the same, and they certainly aren’t going to share the same goals. By getting a clearer idea of your business’s needs and goals, the digital marketing team at PPC Company will be able to tailor your PPC audit to your company’s needs.

Audit

Keeping what we’ve learned during the kickoff call in mind, the digital marketers at PPC Company will get to work on your PPC audit. First, our PPC specialists will take a careful look at your PPC campaign from the account level. At this level, we’ll focus on a number of areas —account settings, audience settings, conversion tracking, and conversion types.

After PPC Company has gathered information at the account level, we’ll move on to the campaign level, taking a close look at your PPC campaigns. This involves digging into campaign types, campaign structure, and campaign settings.

As the final phase of the audit, we will look at campaign targeting. This phase is broken into three channels, which are:

• Search – We’ll take a look at relevant keywords, audiences (including retargeting and affinity), demographics, and devices. PPC Company will also perform a negative keyword analysis and provide your business with recommendations.
• Display and social media – We will look into keywords, audiences (including affinity, custom audiences, in-market, and retargeting), content, placement, demographic, and location targeting, exclusions, devices, and finally, bid strategies.
• Ads and creative – Our digital marketers will review ad copy, ad formats, and landing pages.

Our Array of PPC Audit Services:

Campaign Structure Analysis

We divide ad groups in different campaigns and ensure that ads & keywords are targeted efficiently. The ad campaigns are also divided under Search and Display network.

Ad Group Analysis

Once the campaign structure is well-organized, we find out how your ad groups are set up. Is each ad group the sub-category of the main category? Does each ad group have maximum 20 keywords in it?

Keywords Audit

We check how many exact, broad and phrase match keywords are being utilized. We also check the negative keywords and recommend more keywords to be added to weed out irrelevant traffic. We use ‘broad match’ to place your ad in front of a wider audience and ‘exact match’ to reach out to the target market

Ad Copy and Landing Pages

Our PPC audit specialists make sure that both the ad copies and landing pages along with relevant keywords are in sync with each other.

Impression Share

We evaluate your paid search campaign’s impression share to make sure that the ad reaches the target audience.

Budget and Bid Management

We review the current setting and bid amounts so that you gain maximum returns as per your budget.