What is PPC (Pay Per Click) & How Does Pay Per Click Work?
What is PPC/ Pay Per Click
Can you imagine spending even a day without using the internet to learn new things, find important commercial information, finish work, stay entertained or be connected with your loved ones? Today, the number of global internet users is on constant upswing and businesses cannot afford to not have an online brand presence. But what if you need to create an immediate buzz around your product/service offering and start generating leads? Here, we take you through the nitty-gritty of PPC marketing, a valuable and instant booster of site traffic
PPC or pay-per-click marketing is the process of advertising in the paid ads section of Google or other search engines’ SERPs (search engine results page). As the name suggests, you only pay when someone clicks on your ad and is led to the landing page you pre-set as the destination for them.
Pay Per Click deals entirely with web traffic that is paid for. The cost per click is governed by many factors, including your business domain and keyword competition, quality score and so on, as detailed in the subsequent sections. PPC advertising is a controlled, measured and highly budgeted way of reaching your target audience. It has gained a positive reputation over the years on account of the high revenue it is capable of generating.
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay Rs.50 for a click, but the click results in a Rs.5000 sale, then you’ve made a hefty profit.
PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.
How does PPC advertising work?
Although paid ad space can be bought on social media channels, YouTube, the Google Display Network (which is made up of numerous display/publisher sites and apps looking to make a quick buck), etc. this section will explain the many complexities of PPC for text ads on Google.
PPC advertising looks different from platform to platform, but in general, the process is as follows:
- Choose your campaign type based on your objective.
- Refine your settings and targeting (audiences, devices, locations, schedule, etc.).
- Provide your budget and bidding strategy.
- Input your destination URL .
- Build your ad.
Once the ad goes live, where and when your ad appears, and how much you pay for a click on it are all determined algorithmically based on your budget, bid, campaign settings, and the quality and relevance of your ad.
Since all platforms that offer PPC advertising want to keep their users satisfied, they reward advertisers who create relevant, trustworthy pay-per-click campaigns with higher ad positioning and lower costs.
What does a PPC company do?
Our pay-per-click agency in India can help you make the most of your digital advertising campaigns. We can handle every aspect of your PPC advertising, including:
- Creating a PPC strategy
- Writing ad copy and designing ads
- Creating landing pages
- Setting up and launching campaigns
- Optimizing bidding
- Testing and refining ads
- Tracking and reporting results
Your search for PPC management services ends here
When your company partners with us, you:
Reclaim your workday
Forget living in Google Ads. With us, you have the freedom to focus your attention elsewhere while receiving regular reports and insights on your pay-per-click performance. Plus, you’ll meet with your account manager regularly to discuss strategy, goals, and more.
Accelerate your ROI
With our seasoned team of more than 50 marketing specialists, plus the billions of data points powering Ads Management Tools, your business can launch smarter campaigns sooner and drive revenue faster. Already, our clients have seen a 20% lift in PPC performance with the power of this dynamic duo.
Grow your bottom line
Deliver the results leadership demands with PPC services committed to growing your bottom and delivering on company objectives. In just the past five years, our clients have captured more than 50 Cr in revenue from the web through our data-fueled, expert-led strategies.
Streamline your strategy
Advertise across platforms and ad networks, and unlock new strategies like programmatic advertising with our full-service solutions that make developing, implementing, and managing search engine advertising hands-free.
Earn more revenue with a top PPC agency
Paid advertising, whether on Google or Facebook, requires an upfront investment. That’s why your business wants to partner with a pay-per-click advertising agency that helps you earn a return on investment — and then some.
We help you do that because our PPC marketing company provides you with a:
- Custom ad strategy
- Dedicated (and seasoned) account manager
- Experienced team of PPC specialists, landing page designers, and copywriters
- Proactive campaign optimization, including for bids, keyword targeting, and more
- Regular and transparent reporting
- Lead and phone call tracking
- Comprehensive industry and competitor analysis
- Track record of success (91% of our clients stick with us)
How our pay-per-click services agency optimizes your campaigns for ROI
Every click matters in PPC.
That’s why our pay-per-click marketing company takes a proactive approach to PPC management. Whether you’re advertising on Google, Facebook, Bing, or LinkedIn, your dedicated team aggressively monitors and optimizes your PPC strategy for results.
A few ways our pay-per-click marketing agency tailors your campaign for success include:
- Strategic bid management
- Ad copy testing
- Keyword targeting updates
- Phone call tracking
- Rule-based bidding management
- Landing page testing
- Lead tracking
- Click fraud monitoring
- Competitor and industry analysis
- Remarketing
- And more
Best PPC Company in India that offers Top Pay Per Click Management Services to help businesses to increase sales
PPC Management is an umbrella concept for various paid and free marketing tactics designed to have your website ranked in the top 20 results on Google. The ideal customer-eccentric Search Engine Marketing strategy is to reach the consumer at the most suitable place and moment with the perfect offer. Nearly 90% of users tend to click on paid ads that appear on their search results. If you are looking for Google Campaign Services in India, look no further than PPC Company. As the top PPC management company in India, we figure out where your audience is in the worlds of conventional and digital media, then devise a strategy that links them with your brand in unique ways – all while staying within your budget. When your marketing plan needs a “tune up,” we are a helpful companion”.
Winning And Proven Pay Per Click Services
We think that every business, large or small, online or offline, must address how they seem to the rising number of internet searchers looking for purchasing information. An effective PPC Services is essential to reach your Digital Marketing goals. Our trained PPC Professionals understand your company needs and do comprehensive research on your competitors, as well as an analysis of your current website and the provision of innovative solutions. Our extensive keyword analysis enables us to make intelligent decisions on which keywords are necessary to be found. Thorough keyword research identifies terms with sufficient search traffic so that your business can emerge on the first page.
By partnering with best PPC Company in India, your business will get greater visibility, increase leads, and appear right at the top of Google searches. We endeavor to make your business successful by facilitating dynamically scalable business intelligence solutions to your complex business problems. Our goal is to give deeper data insights for companies trying to manage and use data efficiently daily. Consequently, we assist clients in generating more substantial commercial value from underutilized data and realizing the full potential of their existing business.
Best PPC Company for Maximum ROI
As a Google Premier Partner, PPC Company is a trusted partner for businesses looking to build brand awareness, generate leads, and earn sales from pay-per-click ads — and it shows in our 93% client satisfaction rate.
Leverage our award-winning team and tech to grow your PPC ROI by 20% (or more) by contacting us online to receive a PPC services plan that’s customized to your business, goals, and marketplace, and start:
- Building more brand awareness
- Generating more revenue
- Making more data-backed advertising decisions
- Providing more data to company stakeholders on PPC performance
- And more
Why Choose PPC Company For PPC Services in India
We have managed PPC campaigns for brands across industries such as Education, BFSI, E-commerce, and Healthcare.
Proven Expertise
We’re a Google Premier Partner and have professional search marketers well-versed in executing result-driven PPC campaigns for your brand. We are one of the best PPC companies in India.
Performance-Driven
As the India’s leading PPC Company, we delivered digital success to our clients by registering an avg. growth of 115% in conversions and a reduction of 17% in CPA.
Benefits of availing Pay-Per-Click Marketing Services in India
- 1. PPC Boosts Traffic to your Website
- 2. PPC Increases Sales
- 3. PPC Helps You Control Advertising Costs
- 4. You Only Pay for Clicks
- 5. The Benefits of PPC Allows You to Analyze Ad Performance in Real Time
- 6. PPC Can Increase Brand Recognition with Remarketing
- 7. PPC Advertising is Not Difficult to Produce
